Art Director | Creative Leader | Sports & Entertainment Branding.

I'm Alejandro Murillo, an Art Director, creative leader, and visual storyteller with more than 10 years of experience building brands and developing campaigns across sports, entertainment, lifestyle, and consumer products.

Throughout my career, I’ve had the opportunity to create work for globally recognized brands and organizations including UFC, NEFT Vodka, Bleacher Report, Nordstrom Rack, Brixton, and other industry-leading companies. My work has appeared across major media platforms including ESPN, FOX Sports, Showtime, and UFC Fight Pass, reaching audiences through integrated campaigns, broadcast promotion, social content, photography, and brand storytelling.

Currently, I serve as Art Director at NEFT Vodka, where I lead creative direction across brand identity, packaging, photography, content production, and integrated marketing campaigns. My role combines strategic brand development with hands-on creative execution, helping shape how consumers experience and connect with the brand.

Prior to NEFT, I worked as a Key Artist for UFC, contributing to promotional campaigns, event marketing, and creative assets for some of the most recognizable moments in combat sports, including the historic Mayweather vs. McGregor event. That experience reinforced my passion for sports entertainment and the power of visual storytelling to build anticipation, emotion, and cultural relevance.

Beyond commercial work, I am passionate about photography, creative mentorship, and using design to create meaningful impact. One of the projects I am most proud of is Mason’s Heroes, a nonprofit initiative I founded to provide custom superhero-themed photoshoots for children recovering from cancer. While the organization concluded during the COVID-19 pandemic, the opportunity to create memorable experiences for those families remains one of the most rewarding chapters of my career.

Whether I'm developing a national campaign, directing a photoshoot, building a brand identity, or creating key art for a live sporting event, my goal remains the same: create work that connects with people, tells compelling stories, and leaves a lasting impression.

Thank you for visiting my portfolio. I’m always interested in connecting with fellow creatives, brands, and organizations looking to create impactful work together.